TAMARA DI TELLA PILATES
LICENSES and FRANCHISES
INFORMATION

Tamara Di Tella Pilates & Tangolates (Tango Pilates) franchising system is currently riding a wave of global growth having reached Europe, the United States, Asia and most of Latin America.

 The Formula of Success

Our franchise system provides the proven formula for achieving financial success. Our franchisees or Licensees are young, dynamic professionals who share the same dream: to become the masters of their own financial destinies. But sometimes this dream is difficult to achieve by oneself. This is when the experience and trajectory of an older and established organization comes in hand. There is also, and this is very important, the problem of resources.

 Royalties

There are certain things that one cannot do by oneself, but these things become possible through the sum of the efforts of many. The mother organization receives a small amount of royalties from each individual Licensee. These royalties sum total resources that can be used to benefit all parts. This is the case with the donation of a rehabilitation ward to a hospital; or the incorporation of a worldwide famous celebrity to the list of devotees; or the optimization in the positioning in Google and other web search engines. All these are things that the mother established organization does to help its franchisees or Licensees. This is one of the benefits of belonging to a larger, experienced organization.

 Take Away the Risk Factor

Statistics do not lie: those who choose the franchise system invariably come out on top when it comes to rates of success. Why? Well, because it takes the element of risk away. Imagine you are trying to cook a pie and you are trying a new recipe. You never know how successful you may be. Perhaps the pie comes out delicious, and perhaps it doesn’t. You never know. One thing you do know: take out the risk and chances are you will succeed. In other words, why try to invent anything on your own if there is someone that has already tried and perfected the formula of the perfect pie?

When you pay a monthly payment, what do you get in return? The answer is: support, reputation, experience, research, development, constant updating, innovations, reduced costs in equipment, apparatuses and machines for, let’s face it, you are not going to open your own factory as well, right?

The risks and expenses involved in creating an independent business on your own are just too high. Besides, will you donate a rehab room to a hospital so that you can tell your clients that your method is secure and more reliable than your competitors? That you are offering something better? Ill you? No, you won’t. It’s just too expensive. And when a international celebrity arrives, will he or she asks to go to your Studio? No, they will not. They will most probably ask to go to where they are more familiar, that is, the name they have already visited and with which they already associated.

 Be Number One

It’s always better to be the original and not a copy. This means that if the is a large international organization that has already been doing something you should not try to do your own, it is exhausting, and also politically and ethically inappropriate. Do not take risks. It is not worth it. The famous phrase applies here: "do it for yourself, not by yourself."

 Someone Cares

The very idea of paying a monthly fee, or royalty may seem strange. But look ask yourself this question: What do I get in return for this monthly royalty? You will soon see that, with your royalties, and the royalties of others, the organization is actually working for you! Your will soon discover that there is a group of people, real people, working for you because they all have one goal in mind: your success. And why, you would ask, will the organization wish that I do well? What does it care?. It’s simple. It cares because if you do well, the organization does well. See. Your success is its success.

 Take the Uncertainty Away

A franchise system is a proven business formula, a system that works, the value of an internationally recognized trademark will all take the uncertainty away. The fear that you may not succeed disappears. This is good. But, perhaps the best of it all is the assurance that will have and a dedicated team of people whose only job is to help you.  This is priceless.

 Yes, Sir!

Everybody wants to be his own boss. Within limits, of course, our franchised system of Tamara Di Tella Pilates and Tangolates (Tango Pilates) Studiosallow you to be the master of your own Studio. The method of course, is ours, but you choose to implement it and you how to do it best. You have your own clients, your own students, your do your own routines, you choose your best classes or sessions, You choose whether you prioritize group classes over individual classes or vice-versa. The Pilates Tangolates (tango pilates) combination draws a crowd, but you get to choose whether you do it once a week only or everyday, you also get to choose how to design the class and to what extent you incorporate it with your other classes. You are your own boss.

 You Put The Work

There's nothing better for the entrepreneurial spirit than being rewarded directly for their effort. That usually is not possible in corporate life, where bonuses (if any) are based more on salary or employment level than on individual merit or performance. Hard work may be its own reward, but it's even better when the income directly reflects the output.

There are not two opinions on this matter. Hard work pays. Always. The franchisor organization may help you, they may put the best team of people to collaborate with you, it may do its utmost to make you successful. But, you know what? In the last instance, it cannot guarantee that you will be successful because nobody can replace your will, your capacity to work, your honesty, your drive and your own ambition to prosper. These are matters that you yourself have to bring in the franchising system, and thee are not two ways about it.

 Get A Coach

Whether your start up the Tamara DI Tella pilates Studio  as a new venue,  or you incorporate it in an already existing business, whether you will dedicate your life to it, or you will get a partner who does it;  whether you just want to add a Tamara Di Tella pilates or Tangolates classes to your old clients, or you want to use it to attract new ones; whether you choose one path or another, the fact remains: you need a coach to facilitate things. The proper instruction, the technical support technical and the press. These are the things that matter. Tamara Di Tella Pilates and Tangolates skills and experience are transferable to all its franchises and licensees. 

 Franchisors Help

The franchising system is not a financing system. That is, a franchise does not usually finance a franchisee or a licensee. It would and it could, but it may not be fair to the rest of the  licensees or franchisees who joined the organization. Yet,  when an organization sees a new franchise or licensee that might interest the brand, it may do some things to help them purchase a licensee. One of them is to get them a promotional price. Another this is to make a discount n the royalties. This is perfectly reasonable and it may even benefit all involved. For example, when Benetton got to Asia, the chain as a whole benefitted. See, what is important to understand here is the growth of one represents the growth of everyone! At Tamara Di Tella chain of pilates and Tangolates Studios we always say: If you cannot afford it,  then, by all means, say so!. Perhaps we can help you out…

 Networking

Intra country collaboration is great and the franchisor organization can fix it for you. Just think of this example. Bryan Adams is on a tour. He travels through many countries in Latin America. In one country, Paraguay, he decides that he needs to work out a bit because his bones feel stiff. So he asks his manager to set an appointment with the best pilates Studio of Paraguay. The manager books a class at a Tamara Di Tella Studio.  Paraguay asks us to write the franchisor to write a press release to send to local  magazines  and immediately gets one. Next thing that happens is that the franchise from Peru and the one from Italy writes a mail saying that some new clients came for what they heard were: “Bryan Adams Routines”. Yes sir, globalization works that way and international franchise systems too.

 A Brand is a Brand

OK, we all now about the power of a LOGO like McDonald's, Benetton, Lacoste, Cartier or Mercedes Benz. We all know that it brings you clientele to your studio much faster than if you decide to start from zero. Now, what happens when a brand is a well known internationally but not in your own turf? Does it matter? No, it does not matter that it is not known in your territory People Google anything these days and what is important is that they see that it exists in many other countries. If a brand has not arrived to your country yet, it is not the problem of the brand but rather of your country, which is lagging behind. This was the case of Starbucks in Argentina; Brazil had Starbucks, Chile had Starbucks, Peru had Starbucks… but Argentina did not yet have a Starbucks. What had happened there? Well, what happened was that Argentina was lagging behind. The argument that “ a brand that is not known in my country is not useful” is not valid. It’s as simple as that. Clients travel, clients  Google, clients know…

 Marketing / Advertising

Name one thing that is better than sharing advertisement fees. Name one thing that beats having someone helping you with your marketing. Few things can. Advertisement and marketing are very costly and having the possibility to share is simple delicious. And one more thing: not having to worry about it is even better. Because when you know that you are part of a larger family, then you do not have to worry any more, and you do not have to find the ways to prove that you are better that the guy next door. Everybody knows you are better because everybody knows that you have a family that stands by your side, making you bigger and stronger than your competitors.

 Everything is Cheaper

Franchised businesses have one extra bonus: everything they need will probably cost less. Be it a product like an  apparatus, a piece of equipment;  or a service, like a course, an updating to a course, a new method, a new set of routines or techniques, whatever you can think of, it will always be cheaper to obtain if you are a franchisee or a licensee of a large organization. This is because large organizations work at scale and that definitely has a price advantage.

 License Territory

There is a myth and that is that the larger a territory of exclusivity, the better the franchisee will do. This is not the case. Ever. Starbucks is the best proof that this is not the case. It was not until there were Starbucks all over the place, literally one a block, that Starbucks boomed as a business and all the licensees started to do really well. There were many and they were all crowded. The more Starbucks there were, the more people chose Starbucks for a cup of coffee. This is marketing. The moral of the story is: do not ask for exclusive territory. Marketing shows that it does not protect; and that it may rather slow down your growth.

 In Sum...

As the saying goes: "Making it on your own doesn't mean making it by yourself."

Get the point? It’s always better to get a franchise!